Case Study: American Sportswear Brand protects revenue and reduces fraud with ESW

American Sportswear Brand reduces cancellations 55% with ESW

An American sportswear brand faced significant challenges with fraud, reship abuse, and revenue leakage as it scaled its global ecommerce operations. With limited internal risk resources, the brand partnered with vendor ESW to implement a comprehensive, machine learning-driven risk prevention solution to protect its revenue without introducing customer friction.

ESW deployed a system analyzing over 6,000 data points per transaction to block high-risk activity and repeat abusers at checkout. This proactive approach, which included targeted regional controls and smart routing, resulted in a 55% year-over-year reduction in cancellation rates. ESW's solution maintained a 90% issuer authorization rate and ensured 99% estimated delivery date accuracy, allowing the brand to scale efficiently across more than 20 global markets.