Case Study: Toys“R”Us achieves 30% lower CPC and doubled ROI with ESV Digital

Toys R Us - Customer Case Study

Toys“R”Us, a global toy retailer with over 1,500 stores and e‑commerce sites in 12 countries, partnered with ESV Digital in France to manage their Search Engine Advertising (SEA) campaigns. Facing high competition across a massive product range, Toys“R”Us wanted to maximize ROI and reduce cost-per-click (CPC) while improving visibility on Google and Bing.

ESV Digital implemented a Product Feed solution on Google and Bing, testing product categories to find high-traffic, low-CPC keywords, prioritizing best-sellers and in-stock items, and refining keyword targeting to boost conversions. ESV Digital’s approach cut CPC by 30%, lifted sales by 879%, and doubled ROI on the Product Feed campaigns versus the original objective.

Toys“R”Us

Fanny James

Traffic & Acquisition Manager