Case Study: Orange achieves 38% higher CTR and 78% lower CPA with ESV Digital

Orange - Customer Case Study

Orange Jeux, Orange’s digital distribution platform for video games, faced tough competition and underperforming sales despite a large catalog. Orange brought in ESV Digital to boost visitor value and cut acquisition costs by developing creative, dynamic remarketing—leveraging display/RTB expertise and banner creatives built with DoubleClick.

ESV Digital deployed standard and dynamic remarketing banners (created by its studio via DoubleClick) and A/B tested them on the same audiences. Dynamic banners outperformed standard ones: CTR +38%, post‑click conversion rate x2.9, post‑click CPA -78%, overall conversion rate +35% and overall CPA -34%, proving the impact of ESV Digital’s solution.

Orange

Gael de Robien

VP PC Games