Case Study: MDHearingAid achieves 70% PPC revenue growth in 6 weeks with ESV Digital

MDHearingAid - Customer Case Study

MDHearingAid, an affordable hearing aid manufacturer, was managing paid search internally with a single person who was also responsible for other digital tasks, and the campaigns quickly became too large and complex to handle in-house. They engaged ESV Digital to take over paid search/PPC management and bring the necessary scale and expertise.

ESV Digital restructured the account—identifying top keywords, grouping them into themed, granular campaigns, expanding the keyword base, writing customized ads (three per ad group), adding full ad extensions, and implementing bid automation via their proprietary platform along with negative keywords, A/B tests, dayparting, and device bid multipliers. ESV Digital’s work lifted MDHearingAid’s paid search revenue by 70% in six weeks, increased ROI from 2.4 to 5.1, and contributed to a 44% growth in overall digital sales since the partnership.

MDHearingAid

Jason McKinney

Director of Marketing