Case Study: Western Folklife Center brings cowboy poetry to a wider audience with Estipona Group

Western Folklife Center launches 24/7 streaming with Estipona Group

The Western Folklife Center faced the challenge of expanding access to its National Cowboy Poetry Gathering, an event traditionally only enjoyed in person in Elko, Nevada. To reach a wider audience for its new streaming service, Western Folklife Center TV, the organization hired Estipona Group to launch a campaign informing fans that this unique form of entertainment was now available online.

Estipona Group implemented an advertising, social media, and digital campaign to promote the new streaming service and its availability. The solution successfully raised awareness that the National Cowboy Poetry Gathering's content could be accessed anywhere with an internet connection, making the unique stories of the west available to a broader audience 24/7.

Western Folklife Center