Case Study: Urology Nevada helps older men seek BPH care with Estipona Group's men's health campaign

Urology Nevada drives 3,485 website users with Estipona Group

Urology Nevada, a urology care provider in Northern Nevada, faced the challenge of convincing aging men to seek treatment for benign prostatic hyperplasia (BPH), an enlarged prostate condition. Men in this demographic were often reluctant to discuss the sensitive and poorly understood health issue. To address this, they partnered with the Estipona Group for an advertising campaign.

The Estipona Group's solution was to create a relatable television commercial that aired during the NFL playoffs, targeting the audience when they were most likely to be affected by the condition's symptoms. The campaign was also extended to social media platforms. This approach successfully drove 3,485 users to the Urology Nevada website, generated 1.3 million campaign impressions, and received 130,000 video plays, effectively raising awareness and breaking down barriers to care.

Urology Nevada