Case Study: Urology Nevada boosts brand awareness at the Reno Rodeo with Estipona Group

Urology Nevada boosts branded search 30% with Estipona Group

Urology Nevada, a specialized doctor-owned practice, partnered with the Estipona Group to create impactful marketing at the highly attended Reno Rodeo. Their challenge was to cut through the extreme noise of the event and gain visibility for their sensitive health services among an audience that was not actively seeking that information.

The Estipona Group's solution was a first-of-its-kind sponsorship of the portable bathrooms, or Sani-Huts. They created bold and cheeky posters with bathroom-themed puns that leveraged humor to highlight the brand's expertise, making their messaging memorable. This innovative campaign resulted in a 30% increase in branded search queries during the Rodeo and a 16% increase in organic website sessions.

Urology Nevada