Case Study: Urology Nevada builds stronger brand preference with Estipona Group

Urology Nevada boosts brand awareness in Oct-Dec 2024 with Estipona Group

Urology Nevada, a preeminent urologic health practice in Northern Nevada, faced increasing competition from hospital systems and new providers. Their challenge was to strengthen brand awareness and build preference for their practice to maintain their competitive position. To address this, they partnered with the vendor Estipona Group.

The solution implemented by Estipona Group was the "Better Brand" campaign, which educated consumers by highlighting Urology Nevada's physicians as a key brand asset. The campaign focused on their skill, patient experience, and use of technology through tactics like digital ads, paid search, and social media. The vendor Estipona Group successfully executed this strategy to achieve the campaign's goals.

Urology Nevada