Case Study: PBS Reno boosts STEM video views with Estipona Group

PBS Reno boosts STEM Works views 616% with Estipona Group

The Estipona Group was enlisted by PBS Reno to promote its new STEM Works video series. The challenge was to get high school and college students interested in watching educational videos about STEM careers without making the content feel like obligatory schoolwork.

To solve this, the Estipona Group implemented a targeted digital campaign on YouTube and TikTok, utilizing a mix of short video ads that each highlighted a specific STEM field. These ads drove viewers to a playlist of the full STEM Works videos. The campaign by the Estipona Group was highly successful, generating nearly 3 million impressions, over 5,700 clicks, and a 616% increase in views for the featured videos.

PBS Reno