Case Study: Northern Nevada Public Health helps teens quit vaping with Estipona Group

Northern Nevada Public Health drives 10K+ teens to quit vaping resources with Estipona Group

The Estipona Group partnered with Northern Nevada Public Health to address the significant challenge of youth vaping. Teens were using vaping as a coping mechanism and social currency, making it difficult to educate them on its consequences and convince them to quit.

The solution implemented by the Estipona Group was a 10-week Snapchat ad campaign targeting teens with four distinct message paths focused on environmental impact, mental health, financial cost, and distrust of Big Tobacco. This highly visual strategy successfully drove over 10,000 teens to a landing page with quitting resources.

Northern Nevada Public Health