Case Study: Neighborhood Mediation Center achieves a modern brand refresh with Estipona Group

Neighborhood Mediation Center refreshes its brand after 25 years with Estipona Group

The Neighborhood Mediation Center, a community organization providing conflict resolution services since 1999, sought to update its dated brand to support its growth and expansion. They engaged the Estipona Group for a brand refresh to create a more contemporary identity while respecting their attachment to the original logo.

The Estipona Group implemented a refresh process that began with discovery and a creative brief. Through an iterative design process exploring various concepts, they developed a simplified and more abstract logo that retained the core symbolism of shaking hands. The new mark uses soothing green and blue tones to evoke harmony and positivity, resulting in a sophisticated and fresh brand identity that successfully modernized the client's image.

Neighborhood Mediation Center