Case Study: Immunize Nevada inspires COVID-19 vaccination statewide with Estipona Group's 3 Million Reasons campaign

Immunize Nevada drives 746M vaccine campaign impressions with Estipona Group

The customer Immunize Nevada faced the daunting challenge of inspiring COVID-19 vaccine uptake across the entire state of Nevada, a region with significant rural and conservative populations marked by distrust of institutions and government mandates. The vendor Estipona Group was tasked with developing a comprehensive communications campaign to overcome these obstacles and encourage every resident to get vaccinated.

Estipona Group created the "3 Million Reasons" campaign, an inclusive multi-media strategy that featured a wide spectrum of Nevadans sharing their personal reasons for vaccination. The solution focused on both self-interest and the greater good. The campaign drove over 746 million impressions, 132,736 social media engagements, and more than 2 million referrals from its websites to vaccination partners, making a significant measurable impact across the state.

Immunize Nevada