Case Study: Immunize Nevada drives COVID-19 vaccination participation with Estipona Group

Immunize Nevada drives 440,988 vaccine doses in 8 weeks with Estipona Group

The customer, Immunize Nevada, faced the challenge of rapidly creating and executing a statewide COVID-19 vaccination incentive campaign called Vax Nevada Days, as envisioned by the Governor, within an extremely compressed six-week timeframe. The vendor, Estipona Group, was brought on as the marketing partner to develop and promote this eight-week initiative.

Estipona Group developed all marketing communications, including the logo, website, and a comprehensive media campaign across outdoor, TV, radio, print, social, and digital ads. To maintain excitement, they also created high-energy weekly press events for winner announcements. The results for Immunize Nevada were significant: over 440,000 vaccine doses were administered during the promotion. Estipona Group's efforts generated 108 press stories, over 6.7 million impressions on the campaign website, and successfully distributed $5 million in cash and prizes to 2,000 vaccinated Nevadans.

Immunize Nevada