Case Study: Gary Platt Manufacturing boosts conversions and cuts costs with Estipona Group’s Google Ads optimization

Gary Platt Manufacturing boosts conversions 924% with Estipona Group

The customer, Gary Platt Manufacturing, a manufacturer of performance casino seating, faced significant challenges due to the COVID-19 pandemic, which halted their traditional promotional events and reduced industry investment. They approached Estipona Group for assistance with their Google Search Engine Marketing strategy to address this.

Estipona Group audited and optimized the existing Google Ads campaigns, improving tracking and making real-time, data-driven changes. This solution implemented by Estipona Group yielded a 924% increase in conversion rate, an 89% reduction in cost per conversion, and a 22% increase in website users.

Gary Platt Manufacturing