Case Study: Douglas County School District strengthens its brand and recruitment efforts with Estipona Group

Douglas County School District strengthens its brand with Estipona Group

The Douglas County School District sought help from Estipona Group to develop a distinctive brand to stand out in a competitive marketplace, mitigate confusion with other locations, and create consistency in their communications. The district needed to better recruit and retain educators and students by controlling its narrative.

Estipona Group executed a division-wide rebrand for the school district, which included developing new brand guidelines and a series of recruitment videos. These videos highlighted the area's appealing qualities, such as its beautiful setting and supportive community, to help sell the district to potential teachers. The vendor successfully helped the customer establish a strong and memorable brand identity.

Douglas County School District