Case Study: Charter College drives student enrollment with Estipona Group's Big Exit campaign

Charter College boosts page views 34% with Estipona Group

The customer, Charter College, faced the challenge of driving student enrollment during the competitive end-of-year advertising season. Their goal was to stand out and recruit prospects who were unsatisfied with their careers. The Estipona Group developed a campaign called "Big Exit" to address this.

The Estipona Group's solution was a multi-channel campaign that targeted this audience with digital ads and television commercials, directing them to a microsite featuring dramatic exit videos. This approach resulted in significant increases in page views, unique viewers, and information requests, with 3,750 votes cast for the videos during the 30-day campaign.

Charter College