Case Study: AEV Solar Rebuilds Lead Generation with Estes Media

AEV Solar reactivates cold leads and rebuilds pipeline with Estes Media

AEV Solar, an Arkansas-based solar installer, faced a significant slowdown in inbound leads and had a website that was not driving conversions. Their small internal team lacked the bandwidth and digital marketing expertise to rebuild their online presence and re-engage a long list of cold leads in an increasingly competitive market. They partnered with Estes Media for a comprehensive digital marketing solution.

Estes Media implemented a tailored strategy that included local SEO content, geotargeted Google and Facebook ad campaigns, and automated email and SMS nurture flows. This solution revitalized AEV Solar's lead pipeline, bringing in consistent leads from search and successfully re-engaging cold contacts. The partnership provided AEV with a clear understanding of their marketing performance and freed up their team to focus on closing deals, strengthening their local dominance.

AEV Solar