Case Study: Stirling Sports boosts eCommerce sales by 204% with eStar

Stirling Sports grows sales 204% with eStar

Stirling Sports faced the challenge of integrating eCommerce with its franchise model, as its existing online infrastructure struggled with effective order allocation and fulfillment between franchise and company-owned stores. To stay competitive and launch new features like Click & Collect, they partnered with eStar to implement a solution.

eStar implemented a custom eCommerce solution featuring its pull-based fulfillment system, eStar OMF, which included allocation rules and a custom franchise filter. This ensured stores only received orders they could fulfill, making them reliable channels. The result was a significant increase in sales, with Stirling Sports experiencing 204% growth in 2019 after the new website went live.

Stirling Sports