Case Study: Paul Carroll Shoes achieves scalable multi-site growth with eStar eCommerce

Paul Carroll Shoes - Customer Case Study

Paul Carroll Shoes, a premium Australian footwear retailer with 10 stores, manufacturing operations, and wholesale channels, was struggling on Magento with an unreliable, hard-to-manage transactional website that was limiting growth. Facing a forced Magento 2.0 upgrade and wanting to expand into additional brand sites, B2B commerce, and improved fulfillment, they needed a more scalable eCommerce platform and a direct technology partner.

eStar implemented a new fully responsive eStar eCommerce solution, migrating Paul Carroll Shoes from Magento and launching four sites in total, including satellite stores for Mephisto, Klouds, and Arcopedico. eStar also improved product integration frequency and enabled more flexible fulfillment capabilities. The result was a smoother replatforming, faster sites, a 20% uplift in sales overall, monthly gains as high as 25% and 33%, and an average order value increase of 22%.

Paul Carroll Shoes

John Carroll

Managing Director