Case Study: Bed Bath & Beyond boosts online sales with eStar

Driving customer acquisition with eStar

Bed Bath & Beyond partnered with eStar eCommerce to extend its in-store vision into a stronger digital presence. The retailer needed to drive customer acquisition, launch a responsive flagship online store, integrate online and physical inventory, connect with existing backend systems, and support frequent promotions with a scalable platform.

eStar implemented a phased solution including a fully responsive website, order management, payment integrations, and backend system connections. The new site delivered strong results for Bed Bath & Beyond, including a 103% increase in transaction volume, 28% higher average order value, 161% growth in total revenue, 30% more sessions, and a 57% lift in conversion rates, with the goal of 2–3% online sales reached within six months.

Bed Bath & Beyond

Trevor Brown

Chief Executive Officer