Case Study: David Jones drives rapid online growth with eStar

David Jones boosts online sales 47% with eStar

David Jones, Australia's leading premium upmarket department store, faced the challenge of needing a highly scalable and flexible enterprise eCommerce solution to advance their existing large-scale online operations. They selected eStar to implement their eStar platform to meet these comprehensive business requirements and support their complex systems.

eStar delivered a fully responsive website and developed additional customizations to support David Jones' unique needs, including complex integrations. The solution resulted in an immediate increase in site speed, conversion, and average transaction value. Online sales grew by 47% in the first year, accounting for over 7% of total sales, laying a strong foundation for future growth.

David Jones