Case Study: Country Road achieves seamless omnichannel retail experiences with eStar

Country Road unifies gift registry and gift cards across online and in store with eStar

Country Road, a contemporary fashion and home design retailer, wanted to create a seamless omnichannel buying experience. To achieve this, they partnered with eStar to find a proven eCommerce technology solution that could service their standard needs and drive sales across both digital and physical touchpoints.

eStar implemented several solutions including a centralized Gift Registry, an online and in-store Gift Card system, and integrated merchandising videos. These initiatives bolstered Country Road's omnichannel offering, improved consumer journeys, and provided new levels of business insight into customer behaviors.

Country Road