eStar
9 Case Studies
Case Study: Country Road achieves omni-channel eCommerce growth with eStar
A eStar Case Study
Country Road - Customer Case Study
Country Road Group, the retailer behind Country Road, Trenery, Mimco and Witchery, needed a scalable eCommerce solution to support multiple brands after expanding its portfolio and migrating off Magento. The company also wanted to preserve each brand’s look and feel while delivering consistent online and mobile shopping experiences across Australia and New Zealand.
eStar implemented a standardised eCommerce platform across nine storefronts, with automated integrations for pricing, availability, promotions, customer data, and products, plus support for click & collect, loyalty CRM integration, and fraud protection. The solution gave Country Road Group full control over its omni-channel operations and enabled new features to be rolled out quickly, helping drive traffic, conversion, and continued online sales growth; eStar reported that 85% of transactions are attributed to cardholders.
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