Case Study: Air New Zealand grows Airpoints loyalty sales with eStar

Air New Zealand grows Airpoints Store with eStar, reaching 3 million members and 1 million annual visitors

Air New Zealand sought to significantly improve its Airpoints loyalty store to enhance the customer experience and grow sales. The airline engaged eStar as its eCommerce partner to implement a highly functional and scalable solution to meet these objectives.

eStar implemented its flexible eCommerce platform to build the new Airpoints store, a solution that was fully responsive for desktop and mobile users. The key result was the creation of a seamless redemption tool designed to grow Air New Zealand's member base and drive revenue, with a stated objective of achieving a minimum of 15% year-on-year growth in order volume and revenue.

Air New Zealand