Case Study: 100% Appliances boosts digital business with eStar

100% Appliances boosts digital business with eStar

100% Appliances, a nationwide franchise retailer of appliances, needed to replace an outdated website that lacked basic functionality, couldn’t easily update product listings, and was not secure enough for online shopping. The company turned to eStar for a modern re-platform and mobile-friendly digital presence to better support customers, franchise members, and store-based product research.

eStar delivered a secure new website platform with price book integration, upsell features, AA Smartfuel rewards integration, warranty and extended warranty add-ons, and a mobile site. The result was easier content updates, stronger security, growing website traffic, and a clear correlation between online visits and store visits, while 100% Appliances said it was now properly invested in a new digital strategy with plans to keep enhancing the site with eStar.

100% Appliances

Nicole Charmaine

Marketing Specialist