Case Study: a successful online retailer achieves 10X more conversions with Essiem

Successful Online Retailer boosts conversions 10X and cuts ACOS 70.14% with Essiem

The customer, a successful online retailer of protein supplements, faced challenges in generating direct-to-consumer sales from their own website. They were overly dependent on Amazon and struggled with a high Average Cost of Sale (ACOS) and low Return on Ad Spend (ROAS) from their own Google Ads campaigns. Furthermore, competitors were bidding on their branded keywords. They enlisted Essiem for its PPC services to overcome these issues in a highly competitive market.

Essiem implemented a comprehensive PPC strategy using Search, Smart Shopping, and Dynamic Remarketing campaigns. This approach protected the client's branded keywords and effectively targeted new customers across Google's networks. As a result, Essiem decreased the client's ACOS by 70.14%, doubled their ROAS, and increased conversions by 3,146%, achieving nearly 10 times more sales while keeping ad spend the same.