Case Study: Radware boosts customer engagement and brand advocacy with Essential

Radware boosts customer advocacy with Essential as 1,000+ Champions join Link in 6 months

The customer, Radware, a global leader in cybersecurity and application delivery solutions, sought to raise awareness of its portfolio and accelerate uptake for its new customer engagement platform, Radware Link. Their challenge was to showcase real-life examples of how their solutions help clients achieve security goals and to foster greater trust and credibility. They approached the vendor, Essential, for a fresh approach to their case studies and engagement strategy.

Essential created a lineup of compelling customer case studies for Radware, which became valuable marketing assets that built trust and drove sales. Following this, Essential crafted and implemented a tailored customer engagement strategy for the Radware Link program. This solution fostered a strong network of brand advocates, resulting in over a thousand customers joining the program. The program significantly enhanced customer engagement, influenced product development with valuable feedback, and now generates the overwhelming majority of Radware's customer case study referrals.

Radware