Case Study: Worcester Bosch achieves seamless large-scale website migration with Essential Marketer

Worcester Bosch migrates 17,480 pages with Essential Marketer and retains 100% traffic

Essential Marketer partnered with Worcester Bosch to manage a large-scale website migration. The client needed to modernize its website but was concerned that changing its site could negatively impact its substantial search presence on Google.

Using its purpose-built website migration tool, Essential Marketer conducted a detailed analysis, fixed major canonicalization issues, and meticulously managed hundreds of thousands of elements. The six-month project was completed on time and on budget, resulting in a smooth launch with 100% traffic retention and an actual uplift in traffic for Worcester Bosch.

Worcester Bosch