Essential Design B2B Case Studies & Customer Successes

Essential Design creates innovation strategies that inspire change.They bring strategy to life by designing products and services that empower people and businesses. Their team of research, design, and engineering professionals partners with clients to solve complex innovation challenges through integrated physical, digital, and service experiences.

Reaching a new audience of young adults with tools and guidance to approach a more confident financial future

AARP

Delivering an extraordinary guest experience

Aethon

Essential helped Altec Lansing position a new wireless audio platform as a relevant lifestyle brand

Altec Lansing

To reveal new product portfolio opportunities, Essential led a global research effort aimed at understanding ideal listening contexts and exploring the role of music in people’s lives

Altec Lansing

Developing a medical device to improve end-of-life patient comfort

Bearpac Medical

Jay Zimmerman

President

Creating the financial trading desk of the future

Cloud9 Technologies

Jim Miller

Chief Operating Officer

Changing the Way the World Drinks Wine

Coravin

Fred Levy

Chief Executive Officer

Engaging with global distribution operations informs a service strategy for lift truck fleet management

Crown

Helping Dell.com anticipate the decision support tools needed by IT professionals

Dell

To create a cohesive design language for their next-generation enterprise product family, Dell engaged Essential to help create the strategy

Dell

Creating strategies for Dell’s new class of ruggedized notebook

Dell

Simplifying the visualization of complex data in a brand-appropriate, externally-facing dashboard

Educational Measures

Helping acoustic guitarists bring the best studio sound to live performances

Fishman

How aligning the hardware, software, and workflow needs of instrument technicians helped to improve the operational efficiency of General Electric’s TransPort PT900 Portable Flow Meter

GE Measurement & Control Services

Guide Beauty - Customer Case Study

Guide Beauty

Through global design research, we developed an intuitive blood-recovery platform for global healthcare professionals

Haemonetics

Leveraging ethnographic insights to inform and envision a social media platform that motivates behavior change

Healthways

Telling a story about the future by expressing the founder’s technical and environmental vision

Hydroswarm

To reinvent the home rowing machine Essential needed to reimagine it first

Hydrow

Bruce Smith

Founder & CEO

Designing a diagnostic analysis device to maximize workflow efficiency while maintaining chain of custody control

IDEXX

How aligning the physical and digital touchpoints of a materials testing workflow increased machine operator efficiency with Instron’s Bluehill Universal Software

Instron

Rethinking the healthcare delivery model to make the world’s best doctors accessible everywhere

InTouch Health

Jarden turned to Essential to help optimize usability of their vacuum-sealing appliances, and create a consistent visual design language across the entire FoodSaver franchise

Jarden

Performance eyewear integrating heads-up technology, enabling cyclists to react to performance data in real-time and with minimal distraction

Kopin

A brand language toolkit to unify the user interface across multiple products

Legrand

Legrand - Customer Case Study

Legrand

Using design thinking methods to identify new opportunities for a company in transformation

Legrand

Engineering state-of-the-art recording technology to work in the studio or at home

Lexicon

Moen - Customer Case Study

Moen

An oncologist patient report and clinical web portal that empowers clinicians with better information

Molecular Health

Using storytelling to unpack a complex business model and communicate with various markets with one communication channel

mPharma

How an interactive web experience helped to communicate the complexities of an award-winning, patented Artificial Intelligence platform

Neurala

How an intuitive user interface and powerful image tagging tools led to more efficient machine-learning

Neurala

Creating a benchmark product to catapult Owens Corning in the roofing systems market

Owens Corning

Inspiring and envisioning better sleep experiences

Philips

Philips - Customer Case Study

Philips

A new design from Essential for smartphone users looking to protect against unauthorized surveillance and information gathering

Privoro

To bring platform innovation to Puma’s sports lifestyle positioning, Essential helped Puma develop two key outsole technology platforms: Cell Meio and SpiderCell

Puma

Inspiring next-generation design and material technology possibilities

Puma

Designing an innovative air distribution system to transform home building

Rheia

Nigel Watts

Vice President

Shure - Customer Case Study

Shure

Developing the best-fitting, best sounding, sound-isolating earphones that musicians demand and consumers love

Shure

From the Olympics to the Super Bowl, powering the most demanding live performances with wireless audio

Shure

Balancing bullet-proof reliability, technical sophistication and dynamic stage ready appearance

Shure

Improving CPAP sanitation through a simple and convenient storage system

SoClean

Creating nutritional intelligence to enable better food buying decisions

TeakOrigin

Greg Shewmaker

Chief Commercial Officer

Leveraging social media in the visualization of multi-dimensional biosurveillance data for disease tracking

US Government

Woodford Reserve - Customer Case Study

Woodford Reserve

Mark Bacon

Global Brand Director

Essential translated the disruptive printing technology of ZINK’s inkless printing platform for new audiences

Zink

Essential supported the design and development of a new inkless printing application for the home crafting industry

Zink

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