Case Study: Whisper helps keep girls in school with EssenceMediacom

Whisper educates 5 million girls in 20 days with EssenceMediacom

The customer, Whisper, a brand from P&G, faced the challenge of 23 million Indian schoolgirls dropping out of education at puberty due to a lack of menstrual education and access to sanitary products, a crisis worsened by pandemic school closures. EssenceMediacom partnered with Whisper to address this critical issue.

EssenceMediacom implemented the #KeepGirlsInSchool initiative, an integrated plan to drive awareness and provide support through e-learning modules and a campaign to influence government policy. The results were significant: the mobile platform received over 40 million visits, educated 5 million girls, and gathered 1 million signatures. This led to a historic government decision to add period education to the school curriculum. For Whisper, the campaign drove business growth with online sales up 2.3 times and a 7.2-point share gain.

Whisper