Case Study: Uber Eats boosts awareness and midweek usage with EssenceMediacom

Uber Eats doubles downloads in 24hrs with EssenceMediacom

The customer Uber Eats faced challenges during the cost-of-living crisis, including falling demand for takeaway delivery and low consumer awareness of its full range of products. Their brief to the vendor EssenceMediacom was to increase awareness of its grocery and other non-takeaway verticals to boost midweek usage and alleviate negative feelings associated with using delivery apps.

EssenceMediacom hijacked a primetime ad break during a popular Sunday night film on France's largest TV station, TF1. The solution used a series of ads and on-screen notifications featuring the sound of alerts to showcase Uber Eats' range of partners. This strategy resulted in four million views, doubled app downloads in the next 24 hours, and record levels of brand awareness and preference, alongside significant year-on-year increases in awareness and usage of its new verticals.

Uber Eats