Case Study: Sheba restores a coral reef with EssenceMediacom

Sheba restores a coral reef with EssenceMediacom, driving 276% more positive social conversations

The customer Sheba, a cat food brand owned by Mars, faced the challenge of proving its sustainability credentials and going beyond sourcing sustainable ingredients to actively restore ocean health. To address this, they worked with vendor EssenceMediacom.

EssenceMediacom helped create and publicize the Hope Reef project, a coral reef restoration in Indonesia that spelled out "HOPE" and was visible on Google Earth. The campaign used online video, social media, and OOH to drive awareness and offer a way for the public to help via a monetized YouTube video. The results for Sheba included a 17% increase in brand awareness and a 14% increase in purchase intent. The reef itself thrived, and the campaign generated 2.5 billion earned media impressions.

Sheba