Case Study: Pokémon reaches a mainstream pop culture moment with EssenceMediacom’s virtual Post Malone concert

Pokémon celebrates 25th anniversary with EssenceMediacom and reaches #1 in the charts

Pokémon, a premier entertainment franchise, sought to create a mainstream pop culture moment to grow its audience for its 25th-anniversary celebration. The challenge for vendor EssenceMediacom was to create a breakthrough experience that would convert new fans to the brand as a tentpole of the campaign.

EssenceMediacom partnered with music icon Post Malone to produce a virtual concert experience. The solution involved a cover of a 25-year-old hit song mixed with the Pokémon game soundtrack, culminating in a stunning motion-capture concert on Pokémon Day. The results were highly successful, with millions of fans tuning in globally and the campaign reaching #1 in the charts.

Pokémon