Case Study: adidas boosts Gen Z brand affinity with EssenceMediacom's Ozworld metaverse campaign

adidas boosts brand affinity by 11 points with EssenceMediacom

The customer Adidas faced the challenge of boosting perceptions of its Originals line as a digital innovator to win credibility with GenZ. The vendor EssenceMediacom was tasked with using the new Ozworld sneaker collection to achieve this goal in the metaverse.

EssenceMediacom created an immersive experience in partnership with Fortnite and other platforms, allowing users to create unique, transferable avatars. This solution drove 642 million impressions and boosted brand affinity by 11 points, generating over 10 million avatars. The campaign significantly increased purchase intent and delivered a 303% ROI for Adidas.

Adidas