Case Study: Google achieves breakthrough Chrome engagement with Essence

Google - Customer Case Study

Google worked with Essence on the Chrome Speed Challenge, a campaign celebrating the speed of Google Chrome with appearances from Lil Yachty, Busta Rhymes, and McLaren F1 driver Lando Norris. The challenge was to create a high-profile, culturally relevant way to spotlight Chrome’s performance and build excitement around the brand.

Essence delivered an attention-grabbing campaign that connected Chrome with music and motorsport culture, helping Google amplify the message of speed through a memorable collaboration. The result was a breakthrough brand experience that extended Chrome’s reach and impact by tapping into major cultural figures and moments.

Google

Michael Bailey

Sr. Marketing Manager, Global Digital Media