Case Study: The Swedish Post and Telecom Agency achieves more accessible, human communication with Essen International

The Swedish Post and Telecom Agency launches Digital Help in 2020 with Essen International

The Swedish Post and Telecom Agency (PTS) needed to modernize its outdated visual identity, which was poorly adapted for digital channels and did not meet accessibility guidelines. This was a critical challenge for the agency, which is responsible for ensuring robust national communications and access to services for the entire Swedish population. Essen International was engaged to address this through a comprehensive rebranding and strategy service.

Essen International developed a new, more human and flexible visual identity for PTS, including a warmer color palette, a legible font, and adaptable imagery. The agency also created key digital platforms like 'Digital Help' for the elderly and 'Digin.nu' to educate organizations on accessible communication. The solution made PTS's communications more understandable and broader-reaching, with the websites themselves serving as models of digital accessibility. Essen International successfully helped PTS lead by example in their field.

The Swedish Post and Telecom Agency (pts)