Case Study: Realy Bostad creates a warmer, more trustworthy rental brand with Essen International

Realy Bostad launches in weeks with Essen International

Realy Bostad, a new Swedish property developer and landlord, launched in 2022 amid a market halt on new build projects. Their challenge was to create a distinct brand that reflected their more sustainable, digital, and resident-attentive approach to stand out in an immature rental market. The vendor, Essen International, was engaged to provide a comprehensive solution including strategy, brand platform, naming, design, content, and technology services.

Essen International developed the brand promise "Home as it should be" and built a complete visual and verbal identity to communicate quality, warmth, and care. The solution included a new logo, a sophisticated color palette, custom typography, photography direction, and illustrations. Essen also provided implementation support, PR handling, and a successful launch that was completed in a matter of weeks, establishing Realy Bostad as a mission-driven company set to raise the bar in the rental market.

Realy Bostad