Case Study: Morris revives its youthful appeal with Essen International

Morris revitalizes its men’s line and reaches young men again with Essen International

The customer, Morris, a fashion brand, faced the challenge of losing its youthful appeal and needing to justify its premium price point. The brand reached out to vendor Essen International for a comprehensive rebranding to reinvigorate its identity and reconnect with its core audience.

Essen International developed a new brand strategy and visual identity that reconnected Morris to its founder's rebellious spirit, encapsulated by the platform "Timeless style with a little bit of zest." The solution included a refined brand positioning, a contrasting visual world, and content tools for modern marketing channels. As a result, Essen International successfully revitalized the Morris brand, enabling it to speak to the hearts of young men once again.

Morris