Case Study: Mileway launches a clear, speed-driven brand with Essen International

Mileway launches a world-class brand across most major European markets with Essen International

Mileway, a new investor-led company set to become Europe's largest last mile logistics real estate provider, faced the challenge of launching a cohesive brand that communicated its substantial size and its position at the intersection of ecommerce, logistics, and real estate. They engaged the vendor Essen International for a comprehensive solution encompassing brand strategy, naming, design, content, and technology.

Essen International developed the name Mileway and a descriptive brand platform, "Logistics real estate urbanised," supported by a visual identity that used italics and dots to signal speed and connectivity. The solution was launched successfully across major European markets in record time. This cohesive new brand facilitated the company's internationalization and digitalization, and Mileway is now thriving and rapidly expanding.

Mileway