Case Study: Golfmetrics elevates golf analytics and expands its reach with Essen International

Golfmetrics rebuilds iOS and Android apps with Essen International

Essen International partnered with Golfmetrics, a company built on the revolutionary Strokes Gained golf statistic. Despite its renown in professional circles, Golfmetrics faced the challenge of broadening its appeal to everyday amateur golfers and needed a rebrand to communicate its cutting-edge capabilities more accessibly.

Essen implemented a comprehensive rebranding strategy for Golfmetrics, which included developing a new visual identity, refining the brand voice, and completely rebuilding its iOS, Android, and desktop applications. This solution modernized the platform, making powerful data insights more accessible and engaging for all levels of golfers. The rebrand successfully repositioned Golfmetrics as an essential and inclusive tool for golf improvement, solidifying its standing as an innovator in golf technology.

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