Case Study: Draken achieves a unified, high-impact rebrand with Essen International

Draken launches a new brand in under 4 weeks with Essen International

The customer, Draken, a company specializing in aviation training and electronic warfare, faced the urgent challenge of rebranding its newly acquired Cobham Aviation Services division within a strict four-week deadline. They also needed to culturally unite a diverse workforce and refine their employer branding. To address this, they engaged the vendor Essen International for a comprehensive rebranding service.

Essen International implemented a full rebranding solution, developing a new brand platform, visual and verbal identity, and a website. The new strategy, encapsulated by the promise "prepare to prevail," successfully united the company's various divisions and was delivered under the severe time constraint. While specific metrics are not provided in the text, Essen successfully enabled Draken to launch the complete rebrand before its contractual deadline.

Draken