Case Study: Ambry builds a premium, standout food brand with Essen International

Ambry spent 1 year developing its first product with Essen International

Essen International partnered with Ambry, a new wholesome food brand producing natural turkey products, to help them stand out in the competitive UK market. The challenge was to create a distinct brand identity that would cut through the noise on crowded store shelves and communicate Ambry's premium, artisan quality.

To achieve this, Essen International developed a sophisticated and soft-spoken brand strategy. This included a complete visual and verbal identity, packaging design, and a website, all emphasizing a toned-down, premium aesthetic with hand-drawn illustrations. The solution successfully positioned Ambry as a sophisticated alternative in its category, and the new packaging received excellent feedback following the product launch.

Ambry