Case Study: Horry County achieves speedy, accurate, repeatable submarket tourism revenue analysis with Esri ArcGIS Insights

Analyzing Submarkets to Understand Tourism

Horry County, South Carolina, a tourism-driven jurisdiction that swells from about 300,000 year-round residents to roughly two million in summer, needed to analyze hospitality-tax revenue and related influences (weather, crime, development) at a granular, location-based submarket level to spot trends and predict business success. To address this, Horry County turned to ESRI and its ArcGIS Insights product to enable detailed, spatial analysis across its many tourism-linked businesses.

Using ArcGIS Insights from ESRI, county GIS and IT staff subdivided the county into tourism-driven submarkets, correlated revenue with crime, weather, construction and socioeconomic data (via Esri Demographics), and saved analytic models for rapid reruns. The ESRI solution eliminated the need to manually compare some 90,000 businesses, cut analysis time from days to near‑instant visualization, and delivered speedy, accurate, repeatable insights that inform policing, permitting, marketing, infrastructure and economic-development decisions shared with local and state partners.

Horry County

Tim Oliver

Chief Information Officer