Case Study: Goso achieves Gmail inbox placement with eSputnik

Goso unspams Gmail and lifts open rates with eSputnik

The customer, Goso, an American retail company, faced a significant challenge when its email marketing campaigns were marked as spam by Gmail, severely damaging its domain reputation and channel performance. Previously using MailChimp, Goso contacted the vendor eSputnik for its email marketing service and expertise to resolve the deliverability issue and escape the spam list.

eSputnik implemented a comprehensive solution that included fixing technical authentication (SPF, DKIM, DMARC), rebuilding a clean subscriber list through a new confirmation process, and radically redesigning the content and structure of the emails. After months of testing and gradual re-engagement, eSputnik successfully restored Goso's email deliverability, moving its messages from the Gmail spam folder back to the primary inbox and restoring healthy open rates.

Goso