Case Study: PR Agency boosts email marketing automation with eSputnik

Email Marketing Automation for a PR Agency

High Profile Club, a PR agency that helps entrepreneurs build brand positioning, needed a reliable way to automate email communication with leads, event attendees, and members. Using eSputnik, they also wanted to fix workflow errors from their previous marketing automation platform, collect new subscribers from their website, and train their team to manage automations independently.

eSputnik rebuilt the automation strategy with Eventbrite, Xero, and Google Forms integrations via Zapier, created segmented workflows for event registration, reminders, follow-ups, membership sales, and welcome series, and added an adaptive subscription form plus a new branded email template and digital signatures. As a result, High Profile Club centralized and automated communication from first event registration through membership purchase, increased their contact base, improved deliverability, and gained the ability to run campaigns and workflows on their own.