Case Study: Starkey Hearing Technologies cuts customer training sessions by 50% with eSpatial

Training events cut by 50% with heat mapping

Starkey, a Minnesota-based hearing-technology company with 5,000+ employees operating across 21 facilities and 100+ markets, needed better ways to manage sales territories, plan customer visits, and generate visual reports to identify training hotspots, hiring needs, and expansion opportunities across a vast and geographically dispersed customer base.

By deploying eSpatial for territory building, field planning (Drive Time and radius analysis) and performance reporting, Starkey quickly balanced territories, enabled reps to prioritize and plan more efficient customer visits, and gained visual insights for strategic decisions. The result: improved territory alignment and rep efficiency, faster decision-making, and a 50% reduction in annual customer training sessions in 2018, freeing resources for other projects.

Starkey Hearing Technologies

Alexandra Pike

Sales Operations