Case Study: SECO Tools achieves balanced territories and improved account visibility with eSpatial

Seco embraced the power of eSpatial mapping software to fine-tune their sales management and recruitment processes

Seco Tools, a global leader in metal‑cutting solutions with an 85‑year history, fields 180 technical salespeople across North America managing over 10,000 accounts. Their sales data lived in spreadsheets and basic CRM exports, giving only snapshot views that made it hard to visualize territory performance, balance workloads, plan recruitment or ensure adequate account coverage.

Seco implemented eSpatial mapping to visualize accounts, reps and performance using color‑coded pins, hotspot and regional heat maps, radius searches and territory overlays. The maps delivered immediate visibility, enabled territory realignment, improved resource coverage and retention, increased customer face time and faster rep onboarding — and are now used by regional managers and executives to prioritize visits, justify headcount and uncover new growth opportunities.

SECO Tools

Tracie Clarke

North American Sales Operations Manager