Case Study: Retail field-sales organization (hospitality) boosts sales and efficiency with eSpatial

Retail Organization - Customer Case Study

eSpatial worked with a field sales firm in the hospitality sector that sells to hotels and restaurants and relies heavily on trade shows and in-person reps. The company struggled to balance and assign sales territories, identify the best locations for marketing events, find geographic gaps for new business, and save time for traveling sales staff.

After training, the team deployed eSpatial’s Territory Management, Radius Maps, and Route Optimization tools. These features let them rebalance territories, pinpoint high-density event hotspots, spot untapped market areas, and optimize routes—resulting in increased sales and rep motivation, more prospects at events, time and fuel savings, and clearer, faster performance insights.