Case Study: SECO Tools achieves clear territory visibility and optimized resource allocation with eSpatial

Mapping for Resource Management

Seco Tools US, a tooling company with about 180 salespeople and 10,000 buying customers, faced a common resource-management challenge: Sales Director Mike Parker needed a fast, clear geographic view of current business and new opportunities, but spreadsheets only provided fragmented snapshots. Without spatial visibility, the company struggled to assess coverage, spot missed opportunities, and make informed staffing and allocation decisions.

eSpatial’s mapping software created a single master map showing sales reps, end users, prospects and sales potential, shared with regional managers who can save and focus on their territories. By using heat maps and monthly filters (revenue, potential, customer class), the team identified hotspots, optimized resource allocation, improved recruitment and planning decisions, and gained ongoing visibility that senior and regional managers cite as a valuable investment.

SECO Tools

Mike Parker

Sales Director