Case Study: Henkel achieves 67% faster sales rep onboarding and 30% more selling time with eSpatial

Henkel reduced onboarding time by up to 67%

Henkel, the 140‑year‑old global industrial and consumer goods company behind brands like Loctite and Persil, faced limited visibility of end customers because sales flowed mainly through distributors. This passive sales process, high administrative planning time, and a need for clearer market insight made it hard for reps to prospect directly, speed up product launches, and efficiently cover territories.

Henkel implemented eSpatial mapping to visualize distributors, accounts and verified prospects, enable mobile territory access, and simplify route and day planning. The result: sales rep onboarding is up to 67% faster, reps spend 30% more time selling, new product launches reach market quicker with targeted maps, and the tool now supports Henkel’s broader agility and digital priorities.

Henkel